Author

Don Southerton

More than a dozen books on Korean business, US-Korea history, and historical fiction.

Don Southerton has more than 30 years of experience advising Korean chaebols and Fortune 500 companies on Korean business practice. Alongside that work, he has written on Hyundai and Korean business culture, on the roots of early US-Korea commerce, and on a family's history stretching back to the American frontier.

He has contributed to The Economist, Automotive News, the BBC, CNN, Fortune, Korea Times, Yonhap, tbs eFM, The Korean Daily, The Wall Street Journal, Forbes, The New York Times, CNBC, Daily Mail, and NIKKEI Asia.

Korean Business

7 titles

Led by the Hyundai Way series, now in its fourth edition, drawing on more than 30 years inside Korean chaebols and advising Fortune 500 companies.

Hyundai Way: Hyundai Speed cover

Hyundai Way: Hyundai Speed

2014 · Second Edition 2023 · Third Edition 2024

An inside look at the culture, leadership, and strategy that built a global automaker, covering the work-funneling model and the chaebol timeline.

View on Amazon →
Hyundai Way: Transformation cover

Hyundai Way: Transformation

2026 · Fourth Edition

The Hyundai Way series extended, covering the five transformation vectors reshaping Hyundai's next decade.

View on Amazon →
Korean Business: Challenges and Solutions cover

Korean Business: Challenges and Solutions

2025 · 25 Workplace Hints for 2025

Practical guidance for navigating Korean workplace culture and cross-border business challenges.

View on Amazon →
Korea 101 The Book cover

Korea 101 The Book

2023 · 20 Years of Insights and Anecdotes

Two decades of insights and anecdotes on doing business in and with Korea.

View on Amazon →
Korea 2020 cover

Korea 2020

2020

A snapshot of Korean business and economic trends at the start of the decade.

View on Amazon →
Korea Perspective cover

Korea Perspective

2015

Perspectives on Korean business culture drawn from decades of advisory work.

View on Amazon →
Korea Facing cover

Korea Facing

2012 · Secrets for Success in Korean Global Business

A guide to succeeding in Korean global business, covering culture, negotiation, and organizational structure.

View on Amazon →
Hyundai and Kia Motors cover

Hyundai and Kia Motors

2012 · The Early Years and Product Development · Revised 2026

A history of the early years and product development at Hyundai and Kia Motors.

View on Amazon →

Early US-Korea History

3 titles

Tracing the roots of American-Korean commercial ties back to the late nineteenth century.

Intrepid Americans cover

Intrepid Americans

2005 · Bold Koreans, Early Korean Trade, Concessions, and Entrepreneurship

The story of early American traders and entrepreneurs in Korea, and the Korean partners who worked alongside them.

View on Amazon →
Chemulpo to Songdo IBD cover

Chemulpo to Songdo IBD

2009 · Korea's International Gateway

A history of Korea's international gateway, from the port of Chemulpo to the modern Songdo International Business District.

View on Amazon →
Colorado Henry Collbran cover

Colorado's Henry Collbran and the Roots of Early Korean Entrepreneurialism

Volume 1

The story of Colorado businessman Henry Collbran and his role in early Korean entrepreneurialism.

View on Amazon →

Fiction & Family History

5 titles

A three-book historical novel set in Korea between 1890 and 1907, alongside a family history spanning three and a half centuries.

A Yankee in the Land of the Morning Calm cover

A Yankee in the Land of the Morning Calm

2006 · Book One, 1890–1895

The first novel in the trilogy, opening the story in Korea in the final years of the nineteenth century.

View on Amazon →
A Yankee in the Land of the Morning Calm Book Two cover

A Yankee in the Land of the Morning Calm: Gold and Rail

2007 · Book Two, 1895–1900

The second novel in the trilogy, continuing the story through Korea's era of gold and rail.

View on Amazon →
A Yankee in the Land of the Morning Calm Book Three cover

A Yankee in the Land of the Morning Calm: The Northern Frontier

2013 · Book Three, 1900–1907

The trilogy's conclusion, set on Korea's northern frontier at the turn of the century.

View on Amazon →
The Filleys cover

The Filleys

2005 · 350 Years of American Entrepreneurial Spirit

A family history tracing 350 years of American entrepreneurial spirit.

View on Amazon →
The Sioux in South Dakota cover

The Sioux in South Dakota

2008 · Contributing Author

A contributing author credit on this South Dakota history title.

View on Amazon →